the FACE of your company
the FACE of your company

This symbol is: your first impression, how people remember you, it promotes awareness, and attracts potential clients. A logo is the anchor point for all of your other marketing materials.

REDROMAN creative
REDROMAN creative

Company Identity: Stylized and simplified Roman mask. The mirrored "R" for the eye opening and nose plate, ties into the double R's within the company name. Font choice of Futura, designed by Paul Renner in the 1920's. It works very well with the mask due to being based on geometric shapes of the Bauhaus design style and being very legible.

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Texas EMS Integrity Coalition
Texas EMS Integrity Coalition

Company Identity: ambulance services struggle with creating a logo that speaks to both the attentive and qualified sides of the business. The freestyle font of Texas EMS is very personal. Integrity is the main concept behind the company and what they stand for, so it's bold and strong. The color is representative of the healthcare industry and trustworthy in nature. The arrow also serves a dual purpose, signifying integrity and movement.

Green alternatives
Green alternatives

Company Identity: This company wanted a logo that spoke to it's services at first glance. They evaluate homes and offer a menu list of environmentally friendly alternatives. The serif font chosen for "alternatives" with a leaf dotting the "i" represents our gentle environment and choice, the contrasting geometrically based sans serif font represents structure and construction.

Engineered Systems
Engineered Systems

Logo update: very structural three bar "E" and three bar "S", much like stacked electrical conduit. The technical looking Agency font in different weights and cases sets off the image perfectly. Clean and simple with underlying meaning.

888 Community healthGATE
888 Community healthGATE

A logo created for an EMT service to make their local three digit emergency number catch on in a community.

Building relationships
Building relationships

For a company or institution to grow, it must build strong customer relationships. This can't be done without good marketing.

REDROMAN creative holiday card
REDROMAN creative holiday card

Great way to keep in touch with valued clients over the holidays, and have fun playing with my company identity.

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Esquire brochure
Esquire brochure

Professional and friendly brochure. Clean and fresh design over-viewing the company and it's services. Final output: 8x8", 12 page, with business card slot on back cover (see inset).

Fields & Maloof LLP
Fields & Maloof LLP

Client's request for a magazine ad: "Can you find some stock footage regarding bankruptcy, debt, the law, etc. We would like a color ad. My favorite colors are orange and blue. Besides that, I like modern art, so clean lines and minimalistic styles work well" Clients response to above design: "The ad is Perfect!!! Thanks so much!!"

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carbon neutral campaign
carbon neutral campaign

Encouraging people to be kind to the environment by advertising our own steps in that direction. What company wouldn't want a partner who cares about our earth and our children's future?

holiday charitable advertising
holiday charitable advertising

Flyer designed to look like an elegant menu. There's no better way to build relationships with clients than coming together to help others. It shows that our company cares about people and therefore is the type you want to do business with.

educating is everything
educating is everything

A picture is worth a thousand words... and potentially a lot of money! Trial graphics play a key role in teaching the judge and jurors. Well done demonstratives help gain credibility, which leads to your truth being the REAL truth.

Excerpt/Call-Out
Excerpt/Call-Out

In an overwhelming text heavy document, it's critically important to concentrate on just the information that will move with the jury and help prove your case.

weight/pregnancy chart
weight/pregnancy chart

After her death (subsequent to using a particular diet drug), it was crucial to demonstrate that this mother of four had noticeable weight gains and losses, only in connection with her pregnancies. Other than that, her fluctuation was not life threatening.

territory dispute
territory dispute

Here, an aerial view of parcels treated with outline, color coding and tags gives the audience a fantastic understanding of exactly what was negotiated.

timeline
timeline

Iconic timelines are a great way to help viewers understand a complex series of events at a glance and recognize repeated events. When there are many facts, simplifying as much as possible makes things easier to understand and retain.

bar chart
bar chart

Bar, pie and line graphs are great tools to help people grasp numerical information. Adding contrasting colors is a highly effective way to show discrepancies.

article by Lori McElroy
article by Lori McElroy

My articles have appeared in numerous San Diego legal publications.

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mat and frame
mat and frame

I created a flyer for a dinner featuring Supreme Court Justice Ginsburg as the guest of honor. They wanted the flyer and photos from the event framed to give as a gift. I did photo editing to make them frame worthy, and the entire framing job.

ElderHelp wine & dine event
ElderHelp wine & dine event

Event signage for 13 consecutive years of the annual "ElderHelp Wine&Dine" charity fundraising event and auction. Held at prestigious hotels including US GRANT, Hyatt and Hard Rock.

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Two Daddies and ME!
Two Daddies and ME!

Children's book illustration. Two Daddies and ME! shows a day in the life of one little girl named *Libe. Libe’s family is different, she has two dads. Yet, Libe's life is just like that of any other child, filled with love, laughter and the routine of daily life! (*pronounced Lî-be)

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security sign
security sign

home security sign for an independent party

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